Elegant
Classical
Romantic
Packaging Design, Creative Direction, Brand Creation, Research, Typography, Illustration, Copywriting
Felix, the Latin word for lucky, is a fragrance brand that takes inspiration from Ancient Greek and Roman mythology. Each bottle is filled with rich aromas that can transport you to a mythological world where the gods might still live and reign.
This passion project includes scents based off of mythological heroes; The Heroic Collection. I did a lot of research on the backstory of each hero and the layering of scents in Ancient Greece. This unisex brand inspires you to Live Your Legend.
The box is designed to show a beautiful illustration of each hero and a brief history of who they are and their notable accomplishments. The bottle has a more simple design, displaying the name of the hero, its scent, and a cap that matches the color of the hero.
