Playful
Dynamic
Bold
Creative Direction, Copywriting, Brand Voice
A group project, Raven’s Brew is a brand of root beer that aims to shake up the way people taste and experience classic root beer. Brewed to perfection, each flavor packs a punch; with its robust and unique blend of spices and smooth taste, every sip is a refreshing kick.
Our flavors appeal to everyone who appreciates autumn, the Halloween season, and a refreshing sip of root beer. Our team went for an illustrative and textured design approach and a fun and funky raven as a mascot.
