High-End
Contemporary
Clean
Identity & Branding, Packaging Design, Typography, Creative Direction
A rebrand of Maguro Brothers, a poke and sashimi restaurant in Hawaii. The restaurant uses fresh, locally-sourced ingredients from Hawaii in each dish that’s prepared.
I wanted to make a high-end, clean, and contemporary logo by choosing a simplistic sans serif and adding geometric elements in the fish. The logistic elements of the fish took the longest. Once I finalized the logo, I wrote the Japanese character for 'maguro' to add a fun visual in the merchandise.
Early sketches of potential logotypes, menu layouts, and other merchandise
